Children’s Hospital of Philadelphia transforms fundraising with Moore
Experts at Children’s Hospital of Philadelphia (CHOP) have delivered many firsts in pediatrics—from the first bilateral transplant to the first fetal heart surgery, and the breakthroughs for children continue to happen every day. They developed a new tool to better study genetic variants linked to childhood cancer and other diseases. And they are advancing an in-utero cure for sickle cell disease, which affects one in every 375 African Americans.
“We provide some of the world’s leading pediatric care and research, pioneering approaches that help kids grow up healthier,” says Jon Thompson, Associate Vice President of Philanthropic Strategy and Technology at CHOP. As the nation’s first pediatric hospital, CHOP serves patients from around the world, consults on the most difficult cases at other hospitals, and invents life-saving strategies used across the globe.
To fund this critical work, CHOP sought to maximize its fundraising through deeper constituent relationships. The children’s hospital partnered with Moore, the constituent experience management company that leverages data and predictive modeling to advance nonprofits’ fundraising goals. Moore is also part of the Microsoft Tech for Social Impact (TSI) Digital Natives Partner Program, which accelerates the impact of cloud-first software providers through technical, AI-focused expertise and go-to-market support.
Moore developed a novel constituent identity solution and pipeline for CHOP using Microsoft Azure. “With Moore, we have built something that the industry hasn’t seen before—a data-powered, constituent-first marketing operation that links people and causes,” Thompson says. “Microsoft, specifically the Azure platform, allows us to scale that. This technology ultimately drives empathy and human connection.”
Experts at Children’s Hospital of Philadelphia (CHOP) have delivered many firsts in pediatrics—from the first bilateral transplant to the first fetal heart surgery, and the breakthroughs for children continue to happen every day. They developed a new tool to better study genetic variants linked to childhood cancer and other diseases. And they are advancing an in-utero cure for sickle cell disease, which affects one in every 375 African Americans.
“We provide some of the world’s leading pediatric care and research, pioneering approaches that help kids grow up healthier,” says Jon Thompson, Associate Vice President of Philanthropic Strategy and Technology at CHOP. As the nation’s first pediatric hospital, CHOP serves patients from around the world, consults on the most difficult cases at other hospitals, and invents life-saving strategies used across the globe.
To fund this critical work, CHOP sought to maximize its fundraising through deeper constituent relationships. The children’s hospital partnered with Moore, the constituent experience management company that leverages data and predictive modeling to advance nonprofits’ fundraising goals. Moore is also part of the Microsoft Tech for Social Impact (TSI) Digital Natives Partner Program, which accelerates the impact of cloud-first software providers through technical, AI-focused expertise and go-to-market support.
Moore developed a novel constituent identity solution and pipeline for CHOP using Microsoft Azure. “With Moore, we have built something that the industry hasn’t seen before—a data-powered, constituent-first marketing operation that links people and causes,” Thompson says. “Microsoft, specifically the Azure platform, allows us to scale that. This technology ultimately drives empathy and human connection.”
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