How does genAI search work, and how does a business become one of the answers genAI gives? How do you get into the ‘training data’ if that is required. 

For a new business, they simply won’t be in the training set when they launch, so it’s going to be very hard to be found. Of course the current issue with the black art of seo is also difficult (I’m experiencing pain for our business as I create a new website because although our seo is ok, our speed is in the toilet so getting punished). So I see an issue for new business, and a lot of it is going ot be small business, trying to get some roots, trying to generate some leads organically. It’s not even really clear where the marketing budget of the future goes when it comes to digital and generative search.

​How does genAI search work, and how does a business become one of the answers genAI gives? How do you get into the ‘training data’ if that is required. 
 
For a new business, they simply won’t be in the training set when they launch, so it’s going to be very hard to be found. Of course the current issue with the black art of seo is also difficult (I’m experiencing pain for our business as I create a new website because although our seo is ok, our speed is in the toilet so getting punished). So I see an issue for new business, and a lot of it is going ot be small business, trying to get some roots, trying to generate some leads organically. It’s not even really clear where the marketing budget of the future goes when it comes to digital and generative search.  Read More

​