Announcing enhancements to Viva Amplify analytics
We are excited to announce the availability of new analytics capabilities in Viva Amplify, showcasing our commitment to providing a centralized platform for orchestrating, managing, and reporting on communications campaigns. Reporting and analytics are a crucial piece of the Amplify value, and now you’re able to go even deeper into engagement and capture new metrics to understand the impact of your communications.
Reports displaying audience count & percentage: The default audience data for Viva Amplify reports has been updated to show counts instead of percentages when publications are accessible to all organization members. This change aims to provide clearer data, especially in scenarios where the audience size is very large.
In some business scenarios, viewing the entire available audience is precisely what’s needed for campaign members. In these scenarios you can open the “Edit View” button and toggle the “Include whole organization” switch.
User signals in data graphs: Amplify Reports and Analytics now include historical trend charts for unique viewers and promotions, allowing data to be visualized over time and providing breakdowns by publishing endpoints.
Reactions: Readers’ reactions to a publication are tracked and presented on a new visual card. This enables the campaign members to select a time horizon showing a more detailed view into how readers react to the campaign content.
UTC toggle: The UTC toggle allows users to switch between their local time and UTC (Universal Time) in the “Edit view” panel, which affects all time-based graphs in the report. This feature helps users compare and understand data uniformly, regardless of time zones.
Export report data: Users can now export data from Viva Amplify reports in three ways:
Images
CSV File
PPT file
Each method allows users to save and share report data in different formats.
We are constantly updating and prioritizing feature enhancements based on feedback from people like you. Please check the Viva Amplify roadmap and stay on the lookout for new updates.
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