By Darren Sharpe, UK Marketplace Partner Lead, Global Partner Solutions

The Microsoft commercial marketplace is designed to enhance your ability to leverage partnerships by providing access to Microsoft customers, streamlining your sales process, and aligning with your business requirements—whether that is selling digital direct, through the partner ecosystem, or co-selling with Microsoft. With multiparty private offers now available to customers in Canada, the United Kingdom, and the United States, there are bigger opportunities for partners to extend their trusted customer relationships to the marketplace.

Microsoft recently hosted a one-day Marketplace Summit that provided a deep dive on how partners can work together to accelerate business—using the benefits of the marketplace and ecosystem opportunity. The sessions from this event are now available on-demand here.

Marketplace Summit: connecting partners

The marketplace opportunity is growing to include not just software companies but also various types of partners. More than 300 partners attended the Marketplace Summit event, emphasizing the potential for both software and channel partners to incorporate marketplace strategies into their operations.

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