Our guest contributor for today’s blog is Jake Zborowski, General Manager, Marketplace Product.

The rise of cloud marketplaces as the go-to destination for customers prioritizing flexibility and economic value underscores the significance of the Microsoft commercial marketplace in our collaborative go-to-market approach. With multiparty private offers, partners can now co-sell through the marketplace framework. We are excited to announce that this growth opportunity is now available to customers in the United Kingdom and Canada, adding to our existing availability in the United States.

It is estimated that the cloud marketplace opportunity will reach $45B by next year, with one-third of the revenue expected to be driven by channel partners. With a robust ecosystem comprising over 500K partners, we are doing more to drive collaborative selling. Multiparty private offers are designed to empower channel partners to broaden their customer engagements through the marketplace, while empowering ISVs to scale to new sales channels. 

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