By Mason McCoy, Director of Partner Experiences

Cloud marketplaces are growing due to customer demand. Industry analyst Canalys previously estimated enterprise software sales through hyperscaler marketplaces would reach $45 billion by 2025—they recently revised their estimate to $85 billion by 2028.1

Growth in the Microsoft commercial marketplace matches industry momentum, according to internal Microsoft data that shows:

Billions in marketplace sales
100% growth in revenue
230% increase digital direct sales

As more customers look to the marketplace to centralize their cloud investments, Microsoft is dedicated to ensuring the marketplace is a partner-focused business platform. As part of that commitment, Microsoft is evolving the marketplace agency fee structure for renewals through private offers. 

As of October 1, 2024, Microsoft will offer a 50% reduced agency fee for renewals sold as private offers through the marketplace. The fee reduction automatically applies when you claim either an existing marketplace agreement or an off-marketplace sale as a renewal in Partner Center. This change helps you maximize profitability while solidifying valued relationships with your customers.

The marketplace: connecting you to Microsoft customers

With cloud budgets increasing, customers are looking to increase the value of their investments. Microsoft lets customers count 100% of eligible purchases towards their Microsoft Azure cloud consumption commitment. This helps customers get more value for their investments, helps you get larger deals, and helps us grow the Azure business.

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Join the conversation on our Marketplace community and our Marketplace blog!

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