By Jason Graefe, Corporate Vice President, ISV and Digital Natives

AI is revolutionizing businesses by improving customer experiences and boosting usage and retention, offering early adopters a competitive advantage. This transformation allows software companies to create more customized experiences for their users, catering to specific needs and preferences. Moreover, AI can speed up development cycles, enabling companies to deliver these improved experiences swiftly, thus meeting market demands with both agility and accuracy. 

Microsoft empowers software companies by enhancing their cloud technology capabilities. They help unlock new functionalities, drive cloud profitability, and build bespoke apps and services. Adopting new practices and intellectual property sets these companies apart from competitors, while continuous team training ensures they remain at the forefront of innovation. 

Microsoft also supports software companies in implementing a robust go-to-market strategy and energizing their growth by unlocking new revenue streams and listing their products in online marketplaces. Co-selling opportunities with Microsoft and other partners provide access to extensive networks, amplifying market reach, and driving mutual success. 

Continue reading here