By Pankaj Srivastava, General Manager, Azure Partner Sales & Strategy

In today’s dynamic digital landscape, staying relevant means continuously adapting and using the best tools available. For partners focused on building their migration practice, Microsoft offers a unique opportunity to grow their business with a robust suite of resources and offers designed to streamline migration processes, enhance operational efficiency, and drive growth. In this blog, we discuss how you can best use these assets to enhance your services and drive success.

Generate customer interest and demand

Start by accessing Microsoft CloudAscent customer propensity lists in Partner Center to identify migration and security opportunities within the SMB sector. These lists help you target the right customers for your services. For managed partners, your PDM can download additional Enterprise and SMC-C migration propensity lists, providing key information about each account where you are the incumbent. These lists include Windows Server end-of-support (EOS) opportunity flags, SQL Server EOS flags, Microsoft Defender for Cloud consumption flags, and whether an assessment has been done on the account.

Next, use the campaign in a box assets and scripted campaigns to drive demand for Azure VMware Services (AVS) and Windows Server/SQL Server migrations. These resources are crafted to help you effectively market your services and attract new clients with updated content and messaging from our marketing experts; while also helping you position your company value front and center.

Whether you need ready-to-share Digital Marketing Content OnDemand (DMC) or customizable campaigns from the Partner Marketing Center (PMC), we have assets to help you.

Digital Marketing Content OnDemand (DMC) scripted campaigns:

Migrate and Secure Windows Server and SQL Server SMB
Migrate and Secure Windows Server and SQL Server ENT
Migrate VMware Workloads to Azure

Partner Marketing Center (PMC) downloadable campaign content:

Migrate and Secure Windows Server and SQL Server SMB
Migrate and Secure Windows Server and SQL Server ENT
Migrate VMware workloads to Azure

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