Combining the real and the digital world

To understand the physical world, it can help to abstract it, and view it through a digital lens. Siemens AG focuses on technological solutions that help its customers identify and solve the big challenges across multiple industries. From infrastructure, to transportation, to healthcare, Siemens empowers its customers to transform their markets, as well as the everyday lives of billions of people. In fact, Siemens Head of Product Management for Product Lifecycle Management software, Ales Alajbegovic says, “We are providing industrial software for design and manufacturing. There is pretty much no company in the world that doesn’t use our software when it comes to these areas.” 

And according to Siemens’ Global Alliance Leader for Microsoft, John Butler, those software use cases are ever expanding. “That’s everything from working with our customers to reduce drag on an automobile or an airplane to improving manufacturing efficiency or helping design the newest product. At the end of the day, what we’re trying to do is figure out how to expedite that manufacturing process and that development process to get products to market faster for our customers.”  

Full visibility, from start to finish

There’s increasing pressure on businesses to review every phase of the product lifecycle for cost savings, schedule reductions, and other risk factors. Too often, problems come up on the manufacturing floor that are never addressed, causing a cascade effect on productivity across the line. To address these industry issues, you need a remarkable solution from an organization with a tenure to match. 

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