Payment platform and Microsoft services bolster retail in the Middle East

Azure services enable sentiment analysis, monitoring insights, and more

Based in Dubai, United Arab Emirates, Spotii empowers the GCC retail community with its focus on technology, trust, and inclusion. Spotii joined the Microsoft ecosystem through the Microsoft for Startups program in February, and since going live to the public in April, more than 100 merchants, ranging from small and medium-sized businesses to enterprises, have committed to Spotii’s service. Spotii’s plugin, available on Microsoft AppSource, easily integrates into Magento, WooCommerce, Shopify, and other e-commerce platforms.

Additionally, Spotii’s development team can support custom integrations as well as in-store functionality.

Spotii uses Azure Kubernetes Service to host its web and data apps. Its web app depends on Azure Database for PostgreSQL to store its data. Azure Monitor Log Analytics allows Spotii to monitor its apps. Helpful insights, such as tracing error messages in the log, are provided by Azure Kubernetes Service. Spotii uses the optical character recognition capabilities of Azure Cognitive Services to extract user information from a submitted ID image. Text analytics and sentiment analysis are Azure Cognitive Services tools that Spotii uses to evaluate customer feedback when scraping Instagram, LinkedIn, Facebook, or other social media sites.

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