In the recent Boost your marketing with GenAI and Through Partner Marketing webinar, we explored the top trends in marketing powered by generative AI (GenAI) and ways to leverage tools like Microsoft Copilot to accelerate go-to-market strategies. Microsoft Through Partner Marketing managers Diana Rocha and David  Rosenstock, sat down with industry expert Jess Lin to uncover exclusive insights and practical advice on how to empower brands and partners to transform their businesses and unlock new opportunities with GenAI.​

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What was our most inspiring insight from the webinar?​

With GenAI, you can create synthetic personas to fast-track market research and test creative ideas during the design process. These data-driven personas can provide instant feedback and help you tailor your marketing strategies to deliver a more personalized experience. Learn how Copilot can empower your marketing team in market research and other processes.​

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What was our favorite practical advice?​

Experimenting with Microsoft Copilot can sharpen or uncover insights in Microsoft Excel. It’s an invaluable resource to get the most out of your data, streamline workflows, and make informed decisions. Start in the Copilot Lab, where you can find prompts and tutorials on how to use Copilot for Excel and other Microsoft 365 products.​

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From identifying target audiences more efficiently to creating personalized content at scale, GenAI is helping marketers unleash their creativity and enhance their strategies. 

Share your impressions with us​

We’d love to know more about how you’re using GenAI to improve the effectiveness of your marketing campaigns. Let’s chat and inspire each other.​

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